David Longshaw: Master of Puppets

This week "The Scarf with a Heart" spoke to David Longshaw, one of the rising talents of the fashion world. Fresh from his emergence at London Fashion Week's "Vauxhall Fashion Scout" where he was cited as one of the "Ones to Watch," David's unique collections incorporate his quirky illustrations that are as integral to his signature as his designs.

Having graduated from Central St. Martins before completing his masters at the RCA, David quite literally cut his cloth working for MaxMara and Alberta Ferretti before launching his own label last year. His illustrations have contributed to a number of publications and the characters and stories are used as a starting point for his collections.

David's latest collection entitled "Escaping Emily" follows the curious tale of an abandoned puppet discovered by Emily, a rather disturbed fashion designer who resides in Marignano, a picturesque Italian village. Despite the charm of the place, Emily becomes homesick and when she stumbles upon a peculiarly proportioned puppet in her apartment, she begins to tell it tales from home. The tales become ever more wild as do Emily's re-enactments of scenes from her past and soon the puppet is thread-bare and badly damaged. In an attempt to protect itself, the puppet tries to fashion some armour out of whatever it can get it's paws on but ultimately what it had to do was......Escape Emily.

This seemingly dark tale has resulted in a beautifully tailored collection of high-waisted trousers, exaggerated shoulders and intricate prints. To read the full illustrated story and view the entire "Escaping Emily" collection, visit http://www.davidlongshaw.co.uk/

With a natural talent for both story telling and fashion, David has managed to seemlessly incorporate his illustrations into his collections and this unique approach is what secured his place at LFW- so far the personal highlight of his career. Looking forward, alongside growing his fledgling label, an expansion into accessories could be on the cards but whatever changes lie ahead, you can bet his quirky characters will remain a constant.

ppartment

A Vogue Idea!

The Neckerchief- one of our six looks as seen on vogue.co.uk!

It has been really exciting this week to see our collection featured on Vogue.com- the last word in online fashion news. They covered our scarves in a "How to Wear" feature which was put together to show different looks that you can achieve with a silk scarf- highlighting how easily they fit into your wardrobe.

To read our article and browse our "Look Book" follow the link:

www.vogue.co.uk/news/daily/100318-dominique-moseley-how-to-wear-scarv.aspx

I came upon the idea for this article after meeting Dolly Jones, editor of vogue.com last year at a talk in Manchester. She said she was a fan of silk scarves but never knew how to wear them. With the recent craze of scarves in the market- for all seasons, there is still a connotation that silk scarves are the preserve of an older generation or as one journalist wrote "air hostess chic" This couldn't be further from how they are worn now- thrown on with jeans and a tee or used to embellish your handbag. Different accessories become "must haves" over time and with the credit crunch signalling the demise of the "It-Bag" it's time to make way for one of the most established and wearable accessories- the scarf!

The Original Scarf with a Heart!

Newsflash!!! As of today our signature Boudoir scarf in Pink becomes the accessory that makes a difference!

All online sales of this striking design will help to raise money for "Against Breast Cancer" (www.againstbreastcancer.org.uk) by donating 10% of all sale proceeds to the charity. Having been able to help to fundraise for this charity before (albeit in a far more strenuous way by running the London Marathon!) it was clear to see what a worthwhile organisation they are. ABC (as they are known) are a research charity who carry out pioneering work at University College London and are innovators in their field in the attempt to find a vaccine and reduce the secondary spread of breast cancer.

So have a look at www.dominiquemosley.com/shop/boudoir-pink for evidence that looking good and doing good can go hand in hand!